Sarah, a Sales Operations Director at a fast-growing SaaS company, spent her Tuesday morning staring at a Gong dashboard. It was impressive — 120 calls recorded last week, ninety-four trackers triggered, and a sentiment score that looked healthy on paper.

Yet her win rate against a new competitor was slipping. She knew the answer was hidden somewhere in those 120 calls. Her AEs were hearing something specific about the competitor's new pricing model, but "pricing" as a keyword was too broad to be useful. She didn't need another dashboard. She needed to turn the raw terrain of those conversations into a route she could actually follow.

This is the reality for most sales teams today. We've built an incredibly detailed map of every conversation, every objection, and every competitive mention. But a map without a compass is just a picture. You can see everything and still be lost.

Gong draws the map. Commit gives your team the GPS.

The Map Is Not the Territory

Most companies treat conversation intelligence like cartography. You record the call, maybe a manager reviews ten minutes of it at 1.5x speed, and then it sits in the archive. Gong changed the game by making those recordings searchable and surfacing high-level analytics — it gave us an incredibly detailed, zoomable map of every sales interaction.

But having a map isn't the same as knowing where to go next. The next evolution isn't about drawing a better map. It's about building navigation — using that data to power custom AI agents, fine-tune proprietary models, and provide real-time, in-call guidance that tells a rep exactly which turn to take.

The challenge is that while platforms like Gong offer APIs for data export, building and maintaining a custom pipeline to get conversation data out in an AI-ready format — without compromising privacy — is a massive, costly detour. Commit eliminates that detour entirely.

The Data Extractor: Your On-Ramp to Intelligence

The primary reason Gong and Commit work so well together is Commit's Data Extractor. It's a privacy-first Chrome extension built specifically for teams that have already invested in Gong or Chorus but can't get the data where it needs to go.

The Data Extractor solves three problems that keep sales ops teams stuck at the trailhead:

Your data stays on your machine. This is the most important point. Most legal and security teams get nervous the moment they hear "exporting call data." Commit processes everything locally — no sensitive conversation data is stored on external servers. Your prospect's words stay exactly where they belong.

No more manual dead ends. Instead of copy-pasting transcripts or wrestling with complex API configurations, you can extract conversation data in minutes. It removes the friction that makes most teams give up before they start.

The data arrives ready to use. Raw transcripts are messy, full of filler words and broken formatting. Commit cleans and structures the output so it's ready for analysis, model training, or building internal playbooks — with minimal manual cleanup.

By using Gong to capture the audio and Commit to extract the intelligence, you move from "we have a recording of that call" to "we have a dataset we can navigate."

From Rearview Mirror to Windshield

We've all seen the "I'll have to check on that" tax. A prospect asks a deep technical question, the AE hits a wall, and the deal's momentum stalls while everyone waits for a Sales Engineer's calendar to open up.

Most coaching tools help you review what happened — they're a rearview mirror. Gong and Commit together give you a windshield.

Here's how it works: you extract the technical deep-dives from your highest-performing calls (captured in Gong) and use that data to build a knowledge base that powers Commit's in-call AI. Instead of an AE saying "let me get back to you," the answer is surfaced in real time, drawn from the collective intelligence of every successful call the team has ever had.

You're not coaching after the fact. You're providing turn-by-turn navigation during the call itself.

Scaling Without Adding Headcount

The industry standard AE-to-SE ratio has long hovered around 2:1. But as products get more complex, that ratio is breaking. You can't keep hiring Sales Engineers to sit on every discovery call.

The Gong + Commit workflow offers a different route. Gong identifies the calls where technical hurdles are highest. Commit extracts the specific patterns of those hurdles — which questions come up, how top performers answer them, and what language closes the gap. You then use that data to equip AEs to handle the majority of technical questions on their own.

This doesn't replace the Sales Engineer. It frees them to focus on the work that actually requires a human expert — complex proof-of-concept builds, security reviews, and architecture deep-dives. Your recording platform becomes a way to scale expertise, not just store it.

Navigating Your Market by Data, Not by Gut

"The reps are saying the new pricing is too high."

Every Sales Ops leader has heard this. But is it true? Or is it just two frustrated reps who had a rough Monday?

When you combine Gong's recording capabilities with Commit's systematic extraction, you replace anecdotes with coordinates. You can analyze hundreds of transcripts to see exactly how prospects react to pricing — the specific words they use, the competitors they reference, and the features they actually care about.

This isn't just sales coaching. It's market intelligence. It's the difference between guessing where your market is heading and having a GPS that shows you the road in real time.

The Bottom Line

Gong captures the terrain of your sales process in extraordinary detail. Commit turns that terrain into a navigation system — one that tells your reps where to go next, equips them with the right answers in the moment, and gives your leadership team a data-driven view of the competitive landscape.

Stop studying the map. Start navigating.