About Us
Every deal has a moment your rep isn’t ready for.
Every org has the knowledge to win. Some of it’s in battlecards and folders. Most of it’s tribal, scattered across Slack threads, buried in call recordings, living in the heads of your best reps.
On a live call, with a prospect waiting, none of it shows up. The rep is on their own. They don’t have the answer. They don’t know the next question.
That gap is where deals die.
Our Story
The same pattern kept repeating: smart sellers fumbling calls they should’ve won. Not because they were bad at selling, but because no human can hold 25 competitors, hundreds of technical specs, and a discovery framework in their head while also reading the room with a live prospect.
Roi Talpaz spent years in go-to-market and technical roles, sitting in on calls where capable reps knew the product cold in training but froze the moment a prospect threw a curveball. He watched reps pitch features before they’d even figured out why the prospect showed up in the first place. Everything they needed was already there, it just never came out at the right moment. Same winnable deals, same preventable losses, repeating over and over.
Tal Hason came from cybersecurity and real-time systems, building technology at Oasis Security and leading R&D teams, where the answer has to arrive before the moment passes, not after. He saw what happens when systems are designed to deliver the right information at the exact right second. And how far behind sales tooling was from that standard.
Same problem, different angles, same conclusion: the knowledge exists. It just doesn’t show up when it matters.
The Problem We’re Obsessed With
Reps jump into solutioning before they’ve uncovered the real pain. The discovery framework exists, and exit criteria are defined. But on live calls, reps default to talking instead of asking, and deals move forward without ever being truly qualified. The pipeline fills up with opportunities that were never real. By the time leadership sees it, the quarter is already cooked.
Reps can’t handle tough moments in the calls that matter most. A technical question. A competitor name-drop. A pricing pushback. The knowledge exists somewhere, but the call is happening now. Five seconds of silence is all it takes to lose credibility you can’t earn back.
Post-call tools tell you what went wrong after the deal is already damaged. By the time the scorecard flags bad discovery, you’ve already lost the buyer’s attention, and probably their trust too. Prevention beats postmortems. Every time.
What We Built
Before Commit, there was no category for what happens during the live call. Conversation intelligence reviews calls after the damage is done. Knowledge bases wait for reps to search. Coaching tools work in practice, not in the real moment with a real buyer.
We didn’t build another knowledge base. We didn’t build conversation intelligence. We built real-time sales enablement, the thing that lives inside the live call and changes its outcome.
Commit surfaces the right discovery questions to ask and the right answers to give, based on what’s being said in the conversation. No searching. No memorizing. No pulling up docs.
It starts with everything your org already has. Commit continuously ingests your battlecards, call recordings, playbooks, and product docs, then builds the knowledge hub that powers the real-time assistance. Always fresh. No manual maintenance.
What We Believe
We believe great selling happens in live moments, not training sessions. The live call is where trust is built or broken, where deals accelerate or stall, where a buyer decides if they’re talking to an expert or someone who needs to “get back to them.”
Your reps have the instincts. What they don’t have is instant access to everything your organization knows, right when the conversation demands it.
That’s not a rep problem. That’s an infrastructure problem.
That’s why we built Commit. The right question to ask. The right answer to give. Delivered live, so every rep can sell like your best rep.
Your playbook, enforced live. Your knowledge, delivered the second it’s needed. Every call. Every rep. Every time.